Those of you familiar with insane cults will no doubt have heard of Scientology, the cult par excellence for celebrities all over the planet. I will gloss over the full depths of lunacy that they go in for, however their "Tone Scale" is interesting. Essentially every emotional state is ranked and given a score to indicate how positive it is, and exactly how much money a given person needs to cough up.
Now you may also be familiar with the "Mr Men" series of children's books... I would be interested to see where each of them fit in. Now there's hundreds of the little buggers so this will be a bit of a serial... check back for more sometime soon.